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A new visual model for product development

Visual model for product development

When the mechanical design process is illustrated it is generally sketched out in the form of a block diagram or a process flow diagram. The terminology used for the key milestones and for each phase can vary from company to company, but the essence of the process and the intentions behind the milestones are generally the

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What is good engineering design and how do we recognize it?

what is good engineering design

What really is in good engineering design beyond the superficial condition of an item? What shows that potential within?


Is mechanical engineering still an attractive career?

Is mechanical engineering still an attractive career?

Is mechanical engineering still an attractive career for young people? Prospects in 2021 have arguably never been better…


Why is Cost Reduction even a “thing” if we make every effort to get the design right?

Why do we need Cost Reduction?

With 75% of of the cost of a product being locked-in by the designers it is critical that the design (and specifically the concept) is as right as it can be from the off. Why then is Cost Reduction even a thing then if we make every effort to get the design right?


Design Cost Reduction – a case study

Cost reduction case study

A real-life example of where commercial requirements evolved over time, resulting in a product that was designed and re-engineered from “scratch” not once but three times over.
This case study illustrates the importance of understanding your market.


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